Well, tonight was the last night of the Cannes Lions 2007 International Advertising Festival.The event closed with the Titanium and Integrated Awards Ceremony, the ceremony during which lions are awarded to agencies that did breakthrough work across all media. Additionally, the agency and network of the year (overall) and the Palm d’Or were awarded to Saatchi & Saatchi (NY), BBDO and Smuggler (a US production company), respectively. These awards are the most coveted of the event because they represent the most exceptional work, the work that points the way forward to the future of the field.
Crispin Porter+ Bogusky took home the Titanium Lion Grand Prix (the best of the gold lions in the category) for it’s XBox King Games ads; VEGAOLMOSPONCE Vegaolmosponce of Argentina took home the Integrated Lion Grand Prix for it’s Axe 3 (Unilever) ads. R/GA New York and BBDO Argentina (Buenos Aires) scored lions for their Nike ads.
Check out the other winners.
As I hop the train to Italy,I reflect on the week’s awards and events. The event is, like many other industry events, a bit self-congratulatory (in the absence of objective measures of effectiveness). -t’s really just a bunch of rich white guys loving themselves and pandering to one another’s sensibilities (consumers outside this demographic be damned). What’s missing from the whole thing is external validation from the people who actually buys the products they push. Oh well,maybe next year someone will see the wisdom in asking the paying public if the commercials and ads they’re ducking really do what they purport, or if it’s time to close up (ad) shop and let us do the marketing.
That said, I want to end on a high note by telling you what was great about the event. The best byproduct of the event is the inspiration and motivation it imparts to the delegates, especially the young and student delegates for whom playing at this level is new.
Continuing the student bit, I was thrilled with the many opportunities to engage and recognize young talent.
And, finally, the variety of topics–from idea management to music marketing to climate change–made the seminars worth attending, or at least not a waste of moments of your life.
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