Direct Marketing Association Conference (DMA.07)-October 13-18
Posted on | October 12, 2007 | No Comments
The Direct Marketing Association, is hosting its annual conference on Oct. 15-17 at McCormick Place West, Chicago, IL. The conference features seminars, workshops and keynotes by Kenneth Cole, Shelly Lazarus (CEO, Ogilvy & Mather) and Jimmy Wales (Founder, Wikipedia).
Seminars and workshops are divided into educational tracks. Check out this year’s educational tracks:
- 1:1 Marketing Bootcamp
- Acquisition & Prospect Marketing
- Creative Strategies & Execution
- Database Management & Analytics Integration
- Emerging Channels
- Online Marketing/Interactive Media
- Retention & Loyalty Marketing
- Strategic Multichannel Integration
- Variable Data Production
The conference also features pre- and post-conference intensive workshops.  Pre-Conference workshops are offered Oct. 13-14.
This year’s pre-conference intensives will focus on:
- Creative Strategies & Execution
- Database Marketing
- Direct Marketing University
- DRTV
- Email Marketing
- Mobile Marketing
- Online Optimization
- Search Marketing Certification
Post-conference workshops are offered on Oct. 17-18. Post-Conference Intensives will focus on:
- Achieving Breakthrough Opt-In-Driven Multichannel Marketing Results
- Acquisition/Retention & Loyalty Marketing
- Beginner’s Guide to Database Marketing Analytics
- Fast & Furious Creative Tune-Up
- Marketing Automation
- New Media
- Online Consumer Trust
The exhibition hall is open October 14-16. The conference is open Oct. 15-17.
A full conference pass costs $1799-$1999 and an exhibition only pass costs $150. Get pricing info.
Register online, fax form to 330.963.0319 or call 1.800.293.7279 (US callers) or 1.330.425.9330 (Int’l. callers).
Check out this and other events today on our events calendar.
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