So, I’m back on the French Riviera enjoying the 2008 Cannes Lions International Advertising Festival. I have developed a certain begrudged fondness for the folks who attend this raucous festival. Much as I’ve made fun of them, I have to admit that they do know how to party like rock stars.
Thus far, the conference has kicked off with a bangin’ little beach party, loads of er, um…interesting demos and exhibits for everything from Nokia (you can actually borrow an N95 for the event) to Nike, and last night’s Press, Design and Cyber Lions awards ceremony at the Palais des Festival.
Last night’s big winners were…
- Interactive Agency of the Year: Lean, Mean Machine, London
- Press Grand Prix: DDB South Africa for Energizer batteries campaign, “Paint, Pants, Park”
- Design Grand Prix (the first-ever): Turner Duckworth: London & San Francisco for Coca-Cola Identity
- Cyber Lions Grand Prix: Projector Tokyo for Uniqlo’s Uniqlock (Website & Interactive Campaigns category)
- Online Advertising Grand Prix: Mediafront Oslo for “Sol Comments”
- Viral Advertising Grand Prix: 42 Entertainment Pasadena for Trent Reznor/Nin’s “Year Zero”
After the awards ceremony, we drifted over to the Yahoo! Sony-BMG party in the penthouse of 67 La Croisette, then on to mecca, the “Gutter Bar” (72 La Croisette).
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