Data Mining for Dollars
Posted on | November 26, 2008 | No Comments
With the economy in the dumper, businesses are burying their heads in data hoping to analyze their way to a better mousetrap. Most are investing in hiring in-house analysts or outside consultants to make heads or tails of the reams and bit streams of data they’ve collected from customers and browsers over the years.
Companies with Web-based operations and dollars invested in Internet advertising campaigns are buying or licensing analytics programs to analyze customers’ online behavior to better position ads. They’re also hiring analytics specialists to tell them what the program is telling them.
But, it’s the analyst that is in greatest demand. If you can work the hell out of a bit of data, create financial models, find data correlations, recognize patterns in data, create mathematical simulations or just compile readable reports, you can land a job as an analyst.
Employers in nearly every industry are hiring analysts–defense analysts, financial analysts, health care analysts, compensation analysts, risk analysts, operations analysts, reporting analysts, process analysts, merchandising analysts, bioinformatics analysts, behavioral analysts, Web analysts, even imagery analysts.
There’s an analyst for every bit of data in the universe. Recession be damned, being an analyst is a white-hot opportunity.
Analysts are in great demand–in bull or bear markets. And, they earn big bucks (an average of $67,000 for currently posted jobs).

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