YOU + TRUCK: Six Businesses You Can Start With A Truck

New Book Makes Starting a Business a Movable Feat

San Francisco, CA—July 23, 2009—It’s hard to ignore the growing mobile trend—mobile restaurants, mobile pet groomers, mobile (fill in the blank).  The trend is a response to reduced access to credit and lower consumer spending.  Would-be entrepreneurs and existing business owners are seeking new ways to lower their startup and operating costs and increase their sales.

Accomplishing this now requires a new interpretation of the basic business principle, “location, location, location”.  Sure, there are plenty of office or retail spaces available, but because the office parks, shopping centers and suburbs that once attracted and corralled large numbers of potential consumers are virtual ghost towns, business owners are eschewing stationary locations in favor of mobile headquarters.

YOU + TRUCK, the new book by Editor Deshannee’ Johnice, is a bootstrapper’s guide to starting a business with a good idea and a truck.  The book handily covers everything entrepreneurs need to plan, start, and grow mobile enterprises.

Deshannee’, a serial entrepreneur and author of the Everybody Else’s Guide series, wrote YOU + TRUCK to help newly-unemployed would-be entrepreneurs start low-cost, high-return businesses with little or no help from banks, venture capitalists or other pre-recession funding sources.

“Now is a great time to start a business, if you can afford it,” says Deshannee’ Johnice.  “The big guys are vulnerable to competition and are scraping for credit and cash just like small business owners.  There’s no better time for scrappy, creative entrepreneurs to get a foothold in a lucrative industry, and, if you can do it with just a good idea and a truck, all the better.”

Buy YOU + TRUCK: Six Businesses You Can Start With A Truck at
To request a review copy, or discuss features and interviews, please contact Author Services, Spring4th Publishing at


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