San Francisco, CA—July 23, 2009—It’s hard to ignore the growing mobile trend—mobile restaurants, mobile pet groomers, mobile (fill in the blank).  The trend is a response to reduced access to credit and lower consumer spending.  Would-be entrepreneurs and existing business owners are seeking new ways to lower their startup and operating costs and increase their sales.

Accomplishing this now requires a new interpretation of the basic business principle, “location, location, location”.  Sure, there are plenty of office or retail spaces available, but because the office parks, shopping centers and suburbs that once attracted and corralled large numbers of potential consumers are virtual ghost towns, business owners are eschewing stationary locations in favor of mobile headquarters.

YOU + TRUCK, the new book by Careersthatdontsuck.com Editor Deshannee’ Johnice, is a bootstrapper’s guide to starting a business with a good idea and a truck.  The book handily covers everything entrepreneurs need to plan, start, and grow mobile enterprises.

Deshannee’, a serial entrepreneur and author of the Everybody Else’s Guide series, wrote YOU + TRUCK to help newly-unemployed would-be entrepreneurs start low-cost, high-return businesses with little or no help from banks, venture capitalists or other pre-recession funding sources.

“Now is a great time to start a business, if you can afford it,” says Deshannee’ Johnice.  “The big guys are vulnerable to competition and are scraping for credit and cash just like small business owners.  There’s no better time for scrappy, creative entrepreneurs to get a foothold in a lucrative industry, and, if you can do it with just a good idea and a truck, all the better.”

Buy YOU + TRUCK: Six Businesses You Can Start With A Truck at Scribd.com.
To request a review copy, or discuss features and interviews, please contact Author Services, Spring4th Publishing at authors@spring4thpublishing.com.

Scribd

YOU + TRUCK: Six Businesses You Can Start With A Truck is a post from: Careersthatdontsuck.com

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Function Over Form Makes Better e-Book Reader

Oprah’s discovered the Amazon Kindle!  I know.  I know.  If you’re like me, you discovered this electronic book reader eons ago, back when it was supposed to be the “It” gift for Christmas 2007.  Anyway, I don’t want to sound like one of those dismissive “early-adopters”, but I’ve been there and done the Kindle.  But, I have to admit that the Kindle is actually a smidge rave-worthy, especially when you compare it to the competition.

Sony Reader

I received the Sony Reader as a gift last year.  I thought it was pretty, so I downloaded a couple of books and took it on one trip.  Now, I don’t feel like straining my brain to figure out where I shelved it.

The Kindle, on the other hand, is super ugly but immensely usable.  I love that I can download books on the fly and store bunches of them.  I also use the look-up (dictionary) feature (though I pride myself on soldiering through and trying to figure out word meanings in context).

Among my other favorite features is that I can receive my favorite blogs, including Careersthatdontsuck.com, and newspapers on my Kindle.

I’ve not downloaded any music because I don’t need another iPod or iPhone, but that doesn’t mean you can’t.

I wish Bezos and company would spruce up the design so don’t feel like I’m carrying around a faux stone tablet, but this is one case where function stomps form.

To learn more about the Kindle, read our Career Gear Update.

If you want to buy a Kindle of your own and get $50 off the price, use the Oprah Show promo code: OPRAHWINFREY.

Oprah Discovers the Kindle. is a post from: Careersthatdontsuck.com

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Alice Schroeder’s new book on Warren Buffett, The Snowball: Warren Buffett and the Business of Life, arrives just in time to give us hope for our financial future.  Buffett’s sublimely simple approach to investing has made him the richest man in the world (#1 on Fortune’s Richest People with $63 billion), and a major player in the rescue of big players in the financial markets (Buffett invested $3 billion in General Electric and $5  billion in Goldman Sachs).

At a time when we’re all trying to figure out what’s next, Schroeder’s The Snowball provides a deep dive into Buffett’s childhood, his motivations and his investment strategy.  Buffet describes his investment strategy as follows: Estimate the investment’s value, handicap its risks, keep a margin of safety, and then let compounding do the real work.

Simple.  Right?

Buffet hasn’t veered from this strategy since the 1960′s.  The wisdom is that is abudantly evident.  That’s why I’m spending my evenings reading Schroeder’s 960-page tome.  Join me.

If you’re not ready for such a long read, get Warren Buffett: The Making of an American Capitalist.

A Snowball’s Chance in Hell: The Warren Buffett Story is a post from: Careersthatdontsuck.com

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To take advantage of this you’ll need a plan. That’s where this guide to green business and career opportunities comes in.

Everybody Else’s Guide to Green & Socially Responsible Careers, the latest book from Careersthatdontsuck.com’s editor, D.D. Johnice. The book features 200 new business and career opportunities in the renewable energy and other environmentally-friendly and socially responsible industry sectors.

Everybody Else’s Guide to Green & Socially Responsible Careers Now in Paperback (and e-book)! is a post from: Careersthatdontsuck.com

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